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MAVI STEP is a brand born under the influence of age-old traditions in the shoe industry. Its development is carried out by specialists with decades of experience.

Having worked for a long time with the products of other manufacturers, we have studied their shortcomings and advantages. This made it possible to derive the formula, without excessive modesty, of ideal products.

MAVI STEP offers optimal solutions that 100% cover customer requests. Another source of pride for us is professional consulting. By sharing tips and the author’s methods of shoe care, we help preserve the health, comfort, and money of our customers and effortlessly achieve excellent results.

The History of our Company

The MAVI STEP company was founded in Ukraine in 1996. We manufacture and sell shoe care products that meet international quality standards.

  • 1996 — We start wholesale purchases and sales of shoe care products from various manufacturers.
  • 1998 — We take a course to supply premium products.
  • 2004 — We organise permanent cooperation with the largest European brands.
  • 2008 — We start to sell products for the health of legs and feet.
  • 2010 — We develop anatomical, hygienic, orthopaedic, and preventive insoles for shoes.
  • 2011 — We produce products under the MAVI STEP brand.
  • 2012 — We are opening the first MAVI STEP store in Kyiv.
  • 2013 — We are opening the fifth MAVI STEP store.
  • 2016 — We are opening the tenth MAVI STEP store.
  • 2017–present — We make the concept of personalized customer service the basis of our company philosophy and our No. 1 advantage.

Personalized Service and Product Selection

For over 25 years, MAVI STEP has been solving customer problems related to leather products or foot health. During this time, we found out that 100% elimination of each of these problems is only possible with individual customer service. For example, we may offer different products to two different customers, even if both the problem and the material or the colour of the product are the same. After all, in addition to these characteristics, we also take into account many other factors.

How we work:

  1. We study the content of the order, contact the client, and conduct interviews to find out whether the products from the order are suitable for solving his or her problem.
  2. If it turns out that the products from the order will not solve the problem, we offer effective alternatives.
  3. We discuss the specifics of using each product; instruct on the sequence of actions that will help to achieve the WOW effect; and teach care or restoration technology.
  4. We provide additional advice if the client contacts us regarding the use of MAVI STEP products.

When you order products from other online stores for shoe care products and foot health products, you will receive only these products and nothing else. When buying from MAVI STEP, in addition to the product itself, you will receive:

  • Personalized service. During the conversation, our managers will find out whether the ordered goods will solve the problem 100% and offer the optimal solution.
  • The author’s methods of care for shoes and leather products. MAVI STEP is a team of practitioners. Our popularity in Ukraine and abroad is explained by the fact that we have been professionally engaged in the restoration of shoes and leather goods for decades. During this time, we managed to find out that, for example, specific products enhance the effects of each other. Or, for example, determining that the maintenance or restoration process will be more effective if an intermediate step is added to the standard procedure. Until recently, these techniques were kept secret and used exclusively by our masters. Now we share them with our customers.
  • Lifelong support. If you have any difficulties or questions about using our tools or accessories, call our MAVI STEP managers. We will provide detailed advice, regardless of whether you made a purchase a day, a week, or a month ago. Quality customer service at every stage of the purchase and, most importantly, after the sale of the product is something we pride ourselves on.

Benefits of MAVI STEP Products

MAVI STEP manufactures care products for goods made of smooth leather, nubuck, suede, and other materials. Our brand also produces orthopaedic products for the prevention of leg, and foot diseases, as well as shoe accessories.

  • MAVI STEP products go through several stages of research — they do not harm the health and the appearance of shoes.
  • Our products contain high-quality organic components such as natural waxes, fats, oils, etc.
  • Products on the website have a detailed description, ordering is intuitive — you will quickly buy the optimal product and understand how to use it.
  • The MAVI STEP range is constantly updated with new products.

Why would you like MAVI STEP Products?


  • The assortment consists of 1000+ items.
  • Unique solutions for the care of shoes and leather goods, and the health of legs and feet.
  • The effectiveness of the products has been confirmed by laboratory studies.
  • Ease of use — the products are packaged in jars and bottles of the most convenient volume, supplemented with sponges, sprayers, dispensers, and droppers.
  • Economy — depending on the type of product, it is enough for 200–2000 pairs of shoes.
  • An optimal ratio of quality and price of products.
  • Fast shipping to Ukraine, the EU, and the United Kingdom.
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